Million Mile Joe gets a parade

His work requires travel, and that is an understatement. In fact, he has driven enough miles to circumnavigate the earth over 40 times. Even more unbelievable: he only received one speeding ticket throughout the million miles.

What's his secret? Besides picking Honda, the #1 brand in reliability, he also strictly maintained his service schedule, changed the oil every 5,000 miles and wasn't too hard in braking or driving. What also helps is the reliability built into every Honda vehicle. Making every Honda a long-term solution to personal transportation is a significant part of Honda's 50 prestigious years in automobile design. They have proven this again and again as many Hondas, such as the Accord, lead the industry in reliability rankings. The Accord was recently named Best Resale Value by Kelley Blue Book, and has appeared in Car and Driver's 10Best list a record 25 times.

When Honda found out about Joe and his remarkable Accord, they set out to celebrate. They hosted a surprise parade in Saco, Maine for Joe's accomplishment. During the festivities, Honda surprised Joe with the oversized key to a new 2012 Honda Accord to call his own, presented by the beautiful Ms. Maine, Ashley Marble.

"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," says Jorge Escobar, General Manager for Miami's own South Honda.

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