JD Powers Resale Pick

"JD Power and Associates, the premier firm that conducts surveys of customer satisfaction on just about all products knows this well, so each year they quantify it with a simple survey - just how many current vehicle owners replace their vehicle with one from the same brand?

Now in its seventh year of study, the JD Powers survey measures the percentage of vehicle owners and lessees who replace their vehicles with the same brand.

Although there are some signs of economic recovery, the outlook remains uncertain, so for many new-vehicle buyers, high resale value and quality are particularly important considerations that are driving purchase behavior,"claims director of automotive product research at J.D. Power and Associates Raffi Festekjian. "Whether manufacturers are striving to increase loyalty or conquesting buyers from other brands, offering attractively styled models and having strong customer perceptions of resale value and quality are critical.

The customer retention study garners response from over 128,000 new-vehicle buyers and lessee, and the results are in - Honda managed to cap the 2nd best slot for 2009. Over 64% of the Honda owners bought or leased another Honda to replace it. Surely, Honda's dedication to performance, quality, economy and affordability has current owners coming back for more.

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